Celebrating 32 Years of QE Home

Celebrating 32 Years of QE Home

2024 Sep 24th

This year, QE Home proudly celebrates 32 years of bringing quality, comfort, and style to homes across Canada, and one year of being B Corp certified! Over the past three decades, we’ve grown from a single store into a beloved national brand, with a reputation for exceptional products and personalized customer service. To mark this special milestone, we invited you to step inside our head office for an exclusive behind-the-scenes look at a typical day – packed with vibrant product meetings, innovative research, and a special birthday barbecue to cap off the celebrations.

Join us for a journey through a day in the life at QE Home, where every step—from concept to design to final execution—is shaped by a dedicated team that always puts the customer first. And just like we did back in 1992, we captured it all on film!


Morning Buzz: Where Ideas Take Shape

Our day began with a buzz of energy as the office came to life. The hum of conversations and laughter set the tone for what was sure to be a productive day. The first stop: a product development meeting. Here, our design team gathered to discuss upcoming trends, materials, and inspirations for our future collections. With every new season comes a fresh opportunity to push creative boundaries and redefine what comfort looks like.

The QE Home design studio with the product team collaborating, showcasing fabric samples, and discussing ideas. The space is filled with mood boards, textiles, and vibrant decor.

The QE Home product development team collaborates around a table, reviewing fabric samples and ideas. The creative studio features mood boards, textile samples, and a relaxed, focused atmosphere.

A peek into this meeting revealed mood boards brimming with colours, textures, and patterns. Our product development team dives deep into trends from around the world, ensuring that each new collection brings an elevated sense of luxury, practicality, and contemporary design. Swatches of sustainable fabrics were passed around the room, as discussions ranged from how to bring these materials to life in our product line to the logistics of ensuring their quality meets our high standards.

The QE Home product team gathers around a table, reviewing product samples on a bed.

QE Home's product experts gathers in the design lab, reviewing product samples during a collaborative morning meeting.

It’s not just about creating beautiful bedding – it’s about designing products that tell a story, resonate with our customers, and enhance the comfort of their homes. This is where the heart of QE Home truly shines: in the creativity and collaboration that goes into every piece we offer.

Signage and Innovation: Perfecting Every Detail

Mid-morning saw another crucial element of our operation in action – research and innovation. Today’s focus: signage. While it may seem like a small detail, the way our stores communicate with customers is a major part of the QE Home experience. Our marketing, store merchandising and design teams collaborate closely to ensure that every piece of signage in our stores, from window displays to product tags, reflects our commitment to quality and care.

A QE Home graphic designer adjusts a print sign in the office's mock shop, with fabric product samples displayed on racks below.

Two QE Home graphic designers adjust store signage in the signage testing area.

In one corner of the office, our signage team huddled around various signage prototypes, testing their readability, visual appeal, and how well they aligned with the overall branding. It’s fascinating to see how much thought goes into something as seemingly simple as a product sign. Every detail – from font size to colour contrast – is meticulously crafted to enhance the customer journey in-store.

A QE Home graphic designer manages multiple print signs in the office, with an existing store B Corp poster visible in the background.

Research doesn’t stop at aesthetics. We continuously explore ways to incorporate technology and sustainability into our store designs and customer interactions. From QR codes that link to product care tips to eco-friendly packaging and displays, and a reuse/recycle methodology at the store level, our team is dedicated to innovation that not only improves the customer experience but also aligns with our commitment to environmental responsibility.

The Heart of It All: Our Amazing Team

At the core of QE Home’s success is our incredible team. Their passion and dedication shine through in every role, whether in design, customer service, marketing, or operations. A stroll through our headquarters reveals the magic in action: from photographing new products to packing shipments for our customers, you’ll always find busy hands and smiling faces!

The office manager stands in the QE Home warehouse, holding a box of bedding products, ready for shipment.

A QE Home photographer crouches behind the camera in one of our photo studios, preparing to capture a shot of our latest bedding design.

A QE Home photographer reviews and organizes photos at their desk, getting them ready for publication.

Members of the QE Home fulfillment team moves boxes within the warehouse.

Celebrating 32 Years: The Birthday Barbecue

What better way to mark the occasion than with a barbecue? The entire office gathered to enjoy the sunshine, indulge in delicious food, and catch up with one another. Even our photography team took a break from behind the lens to pose for some photos, enjoying a well-deserved change of pace!

A cook from Henry's Outdoor BBQ grills meat at a birthday barbecue celebration outside the QE Home head office.

@henrysoutdoorbbq 10/10!

Our Chief Operations Officer and Vice President of Sales positioned near the barbecue area, as staff begin to line up for food.

Our Sustainability Manager stands in line for the barbecue lunch, facing the camera as they wait their turn.

Our Chief Operations Officer and Sustainability Manager sit at a table enjoying their lunch, with the QE Home logo visible on the office exterior in the background.

Members of our Creative Team sit at a table enjoying their lunch while posing for the camera.

Members of our Creative Team sit at a table enjoying their lunch while posing for the camera.

On Wednesdays, we wear pink!


Looking Forward to the Future

As we celebrate 32 years in business, we’re incredibly grateful to all of our loyal customers and dedicated team members who have helped shape QE Home into the brand it is today. This day was just a snapshot of the passion and dedication that go on behind the scenes, and we can’t wait to share more exciting developments with you in the years to come.

We’re more committed than ever to continuing our legacy of excellence, from creating beautiful bedding collections to offering a circular economy initiative, and always finding new ways to bring comfort and style into your homes.

Here’s to many more years of comfort, quality, and creativity. Thank you for being part of the QE Home family!


What’s Next?

Stay tuned for our upcoming seasonal launches, and don’t forget to explore our holiday gifting options – perfect for making any occasion special. Whether you're looking to refresh your home or express gratitude with thoughtful gifts, QE Home has everything you need to make it memorable.

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