10,000 Dreams

We believe everyone deserves rest and respite. Yet all too often, those who need it most go without.

Founded in 2013, and guided by our mission to create a better sleep for all Canadians, our 10,000 Dreams program donates thousands of cozy essentials to hundreds of community organizations each year, bringing comfort to those in need across the country.

Dreaming Big, Giving Back:

Our 2023 Update

This year, we’ve supported over 75 community organizations and donated well over 3,000 bedding items.

From crisis shelters, transition houses, and healing centres, to refugee networks and safe spaces for women, children and teens, we’re dedicated to blanketing our communities with care — by providing tens of thousands with the bedding items necessary to feel warm, safe, and well-rested.

Our Fairview Park Mall team donated 50 blankets to @lutherwoodcanada, a not-for-profit and social service that provides essential support in Waterloo, Ontario.

"Creating better sleep for all Canadians has been our mission since the first QE Home store opened in 1992. We believe a comfortable night's rest is a fundamental right, accesible to every individual and the ongoing efforts of the 10,000 Dreams program underscores our steadfast commitment to supporting local communities and contributing to brighter years ahead."

- Christina Xu, Vice President

Community Impact Spotlight

Home is where the heart is. That’s why each year, our 70+ stores handpick local charities and nonprofits to support.

Here are just a small selection of the teams and chosen organizations from this year’s efforts.

Salvation Army Wiseman Centre / Choices for Youth

Avalon Mall, NL

Our store manager pictured with some of the supplies donated to the Salvation Army Wiseman Centre, which operates an emergency shelter for unhoused adults and offers supportive housing and programming to empower independence in community members.

This store chose to support multiple causes. Pictured here is staff donating to Choices For Youth — an at-risk shelter supporting multi-barriered young people with securing housing, employment and more.

Covenant Christmas Cheer

Station Mall, ON

Our team from Sault Saint Marie, Ontario donated 60 blankets to Convenant Christmas Cheer, a charity that delivers presents and meals to families in need during the holiday season.

Snpaʔx̌təntn - Healing House

Cherry Lane Shopping Centre, BC

Pictured here is our donation to Snpaʔx̌təntn Healing House in British Columbia, an innovative supportive housing program that provides an indigenous-focused, culturally-safe, and substance-free environment for people of all ages.

Refugee Women’s Network

Hillcrest Mall, ON

Our team from Richmond Hill, Ontario chose to donated to the Refugee Women’s Network, an organization empowering refugee and new immigrant women with the resources needed to successfully integrate into Canadian society while respecting their unique cultural values.

Participation House

Markville Shopping Centre

Our Markville team donated 200 blankets to Participation House, which provides housing and community supports to enhance the quality of life for individuals with disabilities.

Empowering Each Other, Together

It’s no secret that kindness is contagious. In partnership with the BeaYOUTiful Foundation, a Registered Canadian Charity inspiring confidence, positivity, and connection in young women, QE Home hosted a workshop in 2023 where youth in attendance brainstormed words of encouragement.

These uplifting expressions inspired the creation of affirmation cards that we’ve included with each donation. A kind word can make a world of difference, and we’re proud to have amplified our impact through community and collaboration.