Our Canadian Sleep Journey

Our Canadian Sleep Journey

2025 Jun 13th

Proudly Canadian Since 1992

Our QE Home founders, Howard and Jixin.

Our Origin Story

Like many great Canadian tales, our origins begin with a quest for warmth. Warmth in the form of a well-made and well-priced duvet - a simple but life-changing product for our founders Howard and Jixin. What started as a simple mission to bring better sleep to Canadians quickly became a passion, and by 1995, ‘Quilts Etc.’ was selling duvets, quilts, and more across Western BC.

The goal from Day One? Create quality, long-lasting bedding that provides excellent sleep and is accessible for every Canadian.

An older Quilts Etc. Store.

Growing Across Canada

In the last 30+ years, our family business has grown across the nation, spreading stylish, sustainable sleep along the way. In 2008, we introduced our first eco-friendly textile line, bringing TENCEL™ and Bamboo Cotton fabrics to the Canadian market and setting the stage for a more sustainable future. 

Two people at a window with QE Home B Corp t-shirts on.

By 2010, we had built an in-house design team dedicated to creating bedding that reflects Canada’s beauty and diversity. In 2023, we became a Certified B Corporation, building on our ethical foundation and transforming our traditional business model through sustainability projects like ReHome, our textile recycling program.

A QE Home store in a mall.

Today, we’re proud to be Canada’s signature bedding brand, with 70+ stores from coast to coast, all focused on delivering people-centred customer service and product knowledge.

Handpainting the watercolour design of a duvet cover.

In True Canadian Fashion

Every season, our team of in-house designers dreams up new collections right from our Vancouver studio. Their inspo? Often the people and places of Canada. Their canvas? Eco-friendly fabrics crafted from natural materials that promote healthier sleep.

Four different duvet cover designs inspired by Canadian nature.

From the meadows of Eastern Quebec to the mountainscapes of the West Coast, the forests to the ocean, the beauty of our country shines through in our collections. We also craft our certified-responsible down duvets and pillows here in Canada, specially designing them to keep Great White North sleepers warm and comfortable all year long.

Canadian Sleep Stories

Over the years, we’ve been touched to impact our customers’ lives by helping them get a good night’s sleep. Here are some of their stories:

QE Home customer review

QE Home customer review

QE Home customer review

QE Home customer review

QE Home customer review

QE Home customer review

QE Home customer review

QE Home customer review


Thank you, Canada! Thank you for trusting us with your sleep and your comfort for over 30 years. Here’s to many more years of warmth, comfort, and Canadian-made coziness—because nothing feels more like home than a great night’s sleep.

Read our Pillow Talk blog to learn more about QE Home and all things sleep, or visit us in-store to learn more about bedding and comfort. Sleep tight, Canada!



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